Our Positioning & Pricing Strategy
What makes us different?
Benefits of our Products
Technology we use
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The Company provides insurance policy for all its customers. Since the custom orders are placed, our Company is well updated with its customers than any other.
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Test Drives are provided for free for the customers during the seminar events, held every 6 months.
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The products created are our own. Thus, there is no chances of facing any maintenance issues since that service is provided within our factory.
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Special offers are provided for members who obtained our membership cards.
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Automatic Transmission
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Diverse Sensors
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Wireless Networks
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Navigation System
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Automated Controls
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Servers & Software
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Built-in Mapping System
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Membership
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Insurance
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Maintenance
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Free Test Drives
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Seminar Events
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Affordable
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Luxurious Rides
Moving on to the Pricing System...
Branding System
The branding system is made strong for the pricing system to not only keep up with the market, but also to keep it under the premium tag.
Product Quality
Product Category
First Movers
The technology being used has already been mentioned above. Keeping the quality cheap could result in a disaster. To keep it safe, the product is made sure to be of the best quality available worldwide. Surely, this will affect the pricing but there should be no compromise on quality in such tech.
Since our Company is the first one to make the move of commercializing the autonomous vehicles on the road, we definitely have an edge in the market. This will help us keep the prices high enough to make profit.
The autonomous vehicles provided by us come under the category of luxurious cars. This is because having an autonomous ride is not yet a necessity but could definitely be considered a luxury. This can help to keep the prices high.